For this project, I pitched various ideas to the Sierra Mist team. Three of my ideas were chosen, and I was able to see them through each phase of the project development. The first post I pitched was called: Match Made in Heaven. Through this project, I learned how to effectively brainstorm and pitch a concept, created GIFs using photoshop, and incorporate illustration into social media posts.

The second post I pitched was called “You Spoke, We Listened”. Sierra Mist’s Cranberry flavor has a large, devoted following. Therefore, I wanted to use this post to showcase some of the compelling comments from dedicated Sierra Mist fans.

The third post I pitched and helped bring to life was called Cranberry Cult, Pt. 2. Last year, Sierra Mist posted a very playful post involving dedicated cranberry avatars. This post was very well received, and I wanted to build upon it. I created a gif of dedicated cranberries, resulting in this exciting, dynamic post.